Charity websites continued-

For the first website there aren't many colours apart from the colour that is associated with the company itself (the green) and this indicates that the website is for older people and a more serious charity that isn't aimed towards children otherwise there would be lots of colours and bright flashy stuff. Another indication that the website is aimed towards the older market is the video on the home page as it is just this woman talking about the charity without using any fancy animations or anything that would excite the younger generation.

The second and third websites that I annotated also followed along these lines and were all aimed towards the older market and I believe this is because the charity was campaigning for something that would only affect the older generation (such as cancer) so aiming towards children who don't understand this would be pointless.

The fourth website had lots of pictures of animals and the colours indicated wildlife everything was bright and cheerful and I believe this is to try and get the audience to realise how pretty and precious the animals in the pictures and video were and that they are worth saving with their money and support of the charity.

The next website I researched was aimed at both markets I believe as it affected both markets. It had a mix of childish pictures (like the one of santa claus) for the children mixed in with information aimed towards adults. The main colour on the website is again the colour that is associated with the colour of the charity (the green again) and I believe this is to keep reminding you that that colour is associated with that website so whenever you see that colour again you will think of the website and hopefully go to it and donate so that you can help the charity and its cause.

The last website I analysed was the RSPCA website and this is again aimed towards both ends of the age spectrum as anybody, no matter what age, can love and care for animals. So by using a range of serious pictures and "cute" pictures the website manages to appeal to both age groups. I have also noticed that the main animal used on their website is a dog, now I believe that this is because dogs are the UK's no.1 pet so by using pictures of dogs they are most likely going to attract the audiences attention and interest in the website and its cause. Again the website only uses the colour that is associated with its logo, again for the same reasons mentioned above. But also by using only one colour it doesn't make the website looked cramped or over packed where everything is trying to fight for your attention.